‘Poverty Relief’ Fundraising Appeal
ABERLOUR SEEKS URGENT ASSISTANCE AS ITS FUND FOR DISADVANTAGED FAMILIES RUNS OUT AMID COST-OF-LIVING CRISIS
Following the Covid-19 pandemic and amid the cost-of-living crisis, We have had to close the fund, which delivers cash grants, typically within 48 hours, for essentials such as food, clothing, and energy costs, to new applications.
Over 12,000 people across Scotland have received grants from Aberlour worth £1.44 million since April 2021.
Our new Poverty Relief Appeal launches on Monday, 14th November across national TV, radio, press and digital.
The TV advert follows seven-year-old ‘Emma’ whose normal family life is turned upside down as they struggle to cope with the financial pressures of the cost-of-living crisis. We see an empty wall where a radiator once stood followed by an empty plate once filled with nutritious food, and, eventually, Emma looks into a bedroom with no bed as she prepares for another night sleeping on the floor.
Aberlour’s Urgent Assistance Fund.
Since April 2021, Aberlour’s Urgent Assistance Fund has awarded 3,688 grants to help families pay for basic requirements such as food, shoes and clothing, bedding and mattresses, as well money to keep lights and heating on in homes.
• The Central Belt has seen the largest influx in applications with 2,862 donations made since April 2021, at an average grant value of £373.
• In the East of Scotland, following food, clothing and energy costs, the fourth most requested grant item is for a new bed or mattress. Over 400 applications have been awarded in the area since April 2021.
• In the North of Scotland, after clothing, most families have sought funds to help with energy costs. 82 grants have been made since April 2021.
• In Southern Scotland, after clothing, most families have sought funds for food. Just over 200 grants have been made since April 2021.
Download Aberlour Urgent Assistance Fund Map PDF
SallyAnn Kelly, Chief Executive at Aberlour Children’s Charity, said: “This is one of the most challenging periods families have faced in decades and Scotland’s poorest children face a dark, cold winter. The worst-off families in our communities can simply no longer afford to put the lights on, heat their homes, put food on the table, or buy basic necessities for their children such as a bed or bedding.
“Every penny donated to Aberlour goes directly to families and our Urgent Assistance Fund has been a vital means to many. However, the reality is that we are only able to help one out of four existing applications and, unfortunately, the Fund is now closed to new applications until we can secure more donations.
“Christmas is a time when families struggle more than any other. As the cost-of-living increases daily, the impact could be devastating, and we are asking anyone that is in a position to donate – however big or small the amount – to do so via our website to support those in need.”
Aberlour’s Urgent Assistance Fund can provide immediate relief to families with children (aged 21 and under) who are suffering extreme hardship. Money is paid straight to families who apply via a sponsor (health professional, social worker, teacher, third sector organisation, clergy or other professional).